We believe in taking good care- of self, of others, and the planet.
This core belief guides how we source our raw materials, who we partner with, and what we see as our set of responsibilities to our community, our clients, and the environment.
Handmade in Oakland, CA
The Vow Collection and Our Label are designed by our founder and goldsmith, Kate Ellen, and produced in-house with her team in Oakland, right upstairs in our Flagship store. This ensures that we can oversee the highest level of craftwork goes into every design with direct oversight of every detail, while also supporting other local small businesses in Oakland.
Collecting and Curating
We also house a roster of Artists from across the country who, like us, craft in small batches by hand in their own intimate studios. Everything is artisan with the highest consideration for material source and quality, craft, and unique voice. We have always looked to center female artists, and since 2017 we have prioritized Black, Indigenous, and People of Color (BIPOC) artists.
Love belongs to all
Our most central mindset is that all people deserve love and wellbeing. We aim to welcome all, including people who have historically been marginalized while shopping for luxury or wedding products based on gender, orientation, race, class or other intersection. We strive to be a safe place for our clients to express their own journey.
We have done away with outdated terms and instead curate our designs by style type- we consider them to all to be without gender. There are no 'correct' traditions or rituals- whether shopping together or planning a surprise or a mix of both, we are here to make the process gratifying and reflective of your values. We are open to critical feedback and are always aiming to learn, listen, and grow to better craft a space and product that serves people from all backgrounds.
Slow down and enjoy
Our aim is slow. Taking one's time is so undervalued in our culture, that's why we are champions of this form of thoughtfulness. We never put pressure on our clients, whether you’re looking at an engagement ring or a simple pair of hoops. Impulsive shopping just isn’t our thing. We don’t work on commission for this very reason: we want you to choose soulfully and enjoy it lifelong.
We believe in doing things slowly because we think fast-paced impulsive shopping and instant gratification are not at all related to fulfillment or happiness or even basic satisfaction. We believe in slow because the earth’s resources, and our energy resources as humans, are finite— so we work at a pace that is healthy for our bodies, our families, and our creativity. Anticipation is a juicy emotion and we are cultivators of this deep form of pleasure. Slowing down means we craft your heirloom joyfully.
At the heart of it all
We have developed relationships with like-minded partners for sourcing the highest quality raw materials for crafting our jewelry; they share our philosophy on environmental protection and social responsibility.
- Reuse of key materials - Limit new mining; oppose large-scale mining - Work with artisanal miners and Fair-mined options - Minimize energy use and carbon footprint - Respect personhood and human dignity - Honor historic and cultural practices - Regenerative environmental practices - Participate in advocacy and policy change
We’ve mastered sourcing the most ethical and sustainable raw materials, but we believe sustainability actually starts before the sourcing stage: it begins with creating designs that transcend trends, that feel evergreen and eternal, and are constructed to last generations.
The ultimate in sustainable living comes from choosing to consume less, choosing our items thoughtfully and with love, and then caring for them to last. We believe that creating for the ages means that every well-loved item has a place in our heart now and in the future.
Take good care
Become a conscientious steward to your most beloved treasures; we'll show you how.
Choosing jewelry to honor your life milestones and wear on your skin should be easy and delightful, for every body. We have expanded our entire Vow Collection to run from size 3 through 16, including half and quarter sizes, offering 52 sizes in total. We believe that all people in all bodies should have easy access without any extra effort or specialization.
We have also expanded our chain length offerings on both necklaces and bracelets, and have encouraged our guest artists to begin offering wider size options too. You can filter anywhere on our website for size-inclusive designs. We will continue to expand these offerings, as well as feature models with all kinds of bodies in future campaigns.
Today brand logos can be printed on just about anything, all in the name of un-boxing, but this all branded material often goes directly into the garbage because it cannot be easily reused. That's why we have selected beautifully made high-quality boxes that beg to be reused and chosen to go logo-free so you can even re-gift them. Expect our shipments with low-waste: no packing slips, extra superfluous papers or promotional materials. Our entire outer shipment box and contents is made from recycled materials and is recyclable: tape, label, sticker, tissue and all.
Designed with intention
Our company, like our products, is designed to do social good and be restorative because we see our responsibility everywhere; to our clients, our employees, our neighbors, our country, and our planet. We give an average of 8% of our net profit each year.
This year we are sponsoring and contributing a portion of each sale to a team-selected organization each quarter. This quarter we are highlighting the work of We Wield the Hammer, an Oakland based metalsmith training program for women and girls of African descent led by Karen Smith. The mission is to identify, train, track and support young women of African descent who might not otherwise choose a career as a metalsmith; offering opportunities for artistic equity, economic empowerment and access to a vocation which is very often traditionally unavailable to women, particularly marginalized women and girls both here and abroad.
On occupied land
Our shop is located on occupied Lisjan Ohlone territory. We pay an annual land use Shuumi tax to the Sogorea te Land Trust. The voluntary tax paid by non-indigenous people directly supports the "... work of rematriation... so current and future generations of Indigenous people can thrive in the Bay Area." We invite our non-indigenous clients to look up the history of the land you reside on and get curious about how you can materially support native people and their land.
Selective and local sourcing
Just like you, we care deeply about where we buy products and who those purchases support. We no longer use Amazon at all for any of our business needs (honestly, it wasn't that hard!)- we now get all our needs met by small, and when possible, local businesses. We also boycott Uline (and we think all progressive businesses should too). We love to purchase from local, woman, queer, BIPOC owned businesses whenever possible, and try to avoid items that are produced using private prison labor.
The company is ever-evaluating, ever-changing, ever-growing. As we learn more, we do better. Our industry has a long way to go, and the issues are complex, global, and require nuanced investigation partnered with disciplined action. We consider it our higher purpose to make our industry more ethical, fair, environmentally safe, and care for the people at all levels of the market.